Uh.. it's a bear.

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  Uh.. it's a bear.

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  It's a bear climbing the Matterhorn, which is a mountain. The bear is the symbol of Bern.

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  It's a dancing weasel.

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  If you go to the Toblerone website they clearly state that it is a bear. On the old symbol it was an eagle.

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  It's a wolf, dipshit. It has a tail!

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  It's a bear. The company is from Bern, Switzerland. There's a Cracked article about it.